Beginner
Grow Your Business: The Basics from the Ground Up
Hey there! Ready to dive into the world of marketing, but feeling like you’re starting from square one?
No worries at all.
This course is designed just for you – the brilliant entrepreneur ready to take the first step into making your brand shine.
Let’s break it down into bite-sized, easy-to-digest modules.
Trust us, you've got this!
Each module in this course is designed to ease you into the marketing waters gently – think of it as learning to swim in a pool before tackling the ocean waves.
We’re here to guide you, support you, and cheer you on at every step.
Always remember, every big journey begins with a single, small step – and you’ve just taken yours.
Let’s make this journey incredible together!
Curriculum
- 9 Sections
- 18 Lessons
- 0m Duration
Module 1: What is Marketing Anyway?
2 Lessons
- Beyond the Sale: Unlocking the True Power of Marketing for Your Business
- Exploring the Diverse Landscape of Marketing: Types and Strategies
Module 2: Unraveling Your Market
2 Lessons
- Who Are You Talking To? Identifying Your Audience
- Speaking to Your Customers' Needs: A Guide for Entrepreneurs
Module 3: Crafting Your Message
2 Lessons
- What’s Your Story? Creating a Brand that Resonates
- Crafting Your Unique Selling Proposition
Module 4: Choosing Your Channels
2 Lessons
- The Many Faces of Marketing Channels: An Overview
- Going Where Your Audience Is: Selecting The Right Channels For You
Module 5: Social Media Marketing Basics
2 Lessons
- Social Media 101: Choosing the Right platforms
- Creating Content that Engages and Sells
Module 6: Introduction to Content Marketing
2 Lessons
- What is Content Marketing & Why It Matters
- Creating Content That Matters: Blogs, Videos, and More
Module 7: Getting Found Online - An SEO Overview
2 Lessons
- SEO: What It Is and Why It's Your Friend
- Keywords, Links, and All That: SEO Basics
Module 8: Email Marketing: Your Digital Outreach
2 Lessons
- Building Your Email List: The Basics
- Unlocking the Secret: How to Create Emails That Demand Attention
Module 9: Analyzing and Improving
2 Lessons
- Introduction to Analytics: Understanding What Works
- Tweaking and Improving: The Art of Iteration in Relation to Analytics
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