The other day we had a client ask a question about SEO for real estate.
The point was… when you type in an address into Google, the top websites are Zillow & Trulia.
Realtor.com was on the page but at the very bottom.
This is the #1 way that realtors and buyers search when looking at properties.
So why are those sites at the top of the search? How do they get that rank?
I’m sure you probably guessed it, because the address appears more times on their pages than anyone else… that simple.
They simply used the call function for the address field more times throughout the page.
The obvious places…
In the title of the page, with an H1 tag somewhere at least 1-2 times, again for walkscore section, map area, etc.
The address is visible at least 4-5 times on the page.
And some of those are even linked!
So that’s what you can see on the page, do you remember the other places you can get your keywords in?
That’s right, IMAGES!
If that property has 15+ images and those images are named “ADDRESS_1.jpg, ADDRESS_2.jpg, ADDRESS_3.jpg, etc” then that address is going to be stuffed into the page that much more.
These are stupid simple ways to get keyword density with automated call functions on listing manager websites.
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