Application program interface… uh whatever that means right? I will try to explain it a little.
Some sites like Facebook have a way for your website to interact with theirs. It helps keep people on or creating content for their site and it helps add more interactivity to your site as well.
Interactivity equals retention and retention equals building authority.
Ok so what can you do with an API? Wow.. all sorts of things!
For instance, you may have seen a:
- ‘Login with Facebook’
- Social reviews where people can post their review of your service directly to their personal Facebook feed from your website.
Okay, so Facebook isn’t the only APIs on the internet. There’s actually a ton of them from Google that are a lot more useful with the exception of the Facebook social reviews but they have that too on Google+.
What can you get from Google?
Maps for starters… if you want directions to your business using a Google map on your site then you have to get an API key from Google.
Another popular API that we set up a lot for clients is the Google Calendar for their websites.
You can get APIs from most social sites anymore…Twitter, Linkedin, etc.
Social reviews are the biggest recommendation for driving more referral traffic to your website or service. It’s a referral coming from someone on their friends list already. Very powerful stuff.
Thank you for reading & let us know which APIs you might find useful on your website.
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